KETTLE CHIPS

Real seasonings, real brand impact.

The Brief

Kettle Chips are one of the UK’s most loved and recognised Crisp brands. Farrows and Kettle have enjoyed a long relationship over several years, covering both online and offline mediums.

Having developed Kettle Chips’ catalogue website on the WordPress platform back in 2018, the pandemic and the shift towards direct-to-consumer commerce brought Kettle’s desire to launch an owned sales channel to the fore. The goal was simple – give Kettle’s loyal fans an easy way to shop the brand whenever and wherever they wanted, and provide the marketing team with a hub of engaging content pages from which they could grow awareness and take the brand to new heights.

Deliverables

Digital Commerce (Shopify)
Digital Strategy
Email Marketing
Packaging

Our Approach

As part of the build, Farrows worked with Kettle to reassess their customer and the reasons they might want to buy directly from the brand, online. This research informed the UI/UX we created, ensuring that occasions and flexibility were at the heart of the experience.

The resulting store is a summation of the brand’s tagline; There’s more to Kettle than you think. Now, fans of the brand can create pick and mix boxes of their favourite seasonings, as well as shop exclusive limited-runs not available in supermarkets. They can also access referral schemes to benefit from their brand advocacy, and set up recurring subscriptions to make ordering a breeze. For Kettle’s internal team, Shopify’s impossibly simple to manage CMS makes creating new promotions and landing pages easier than ever before, and the new D2C website is now the central hub of the brand’s integrated campaigns.

The Results (YoY)

+ 21 %
D2C Revenue
+ 140 %
E-commerce Conversion Rate
+ 20 %
Transactions

Working with Farrows is such a joy! They are an extension to our team here at KETTLE and always on hand to help us out, whether that’s with packaging, website or photography! A true one stop shop when it comes to design.

Christina Smith - Digital Marketing Manager, Valeo Snackfoods