A fourth-generation family business, Butlers Farmhouse Cheeses create hard, blue and soft cheeses in their Lancashire farmhouse dairy for all of the major supermarkets within the UK. Celebrating their 90th Anniversary in 2022, they are what many call ‘the biggest of the small’ cheesemakers. Butlers selected Farrows to become their brand partners in 2015, initially looking at brand and packaging work.
The brand were looking to bring greater clarity to the brand architecture – there was a lot of products within their portfolio and a confusing use of names, icons and other collateral which created internal and external difficulties around brand understanding and recognition.
Our objective was relatively simple, we needed to organise the product brands within a structure that sat underneath the Butlers Farmhouse Cheeses umbrella in a way that was easy to understand. The challenge was achieving this in such a way that would showcase the brand’s strong values and provide genuine cut-through in a crowded market.
- Brand Strategy
- Brand Identity
- Product Naming
- Product Branding
- Digital Marketing
- Brand Guidelines