ECOMMERCE TRANSFORMATION FOR ‘THE QUEEN OF PRINTS’

Orla Kiely, OBE is an Irish fashion designer based in London, renowned for her retro inspired prints which have delighted the world.

It looks great! So refreshing! And very on brand! Thank you so much!

Orla Kiely | OBE Creative Director and Founder

The Brief

The Orla Kiely team approached Farrows looking for a partner to assist them in transforming their business model to one built around an ecommerce platform. This would be managed independently by their team and feature the many Orla Kiely products sourced from their different suppliers.

The main objectives of the project would be to produce a digital experience which aligned with the iconic Orla Kiely aesthetic, and had an intuitive journey and clear path to purchase for users. Products should also be easy to find through navigation or search.

After initial discussions, Shopify Plus was identified as an ideal solution for this project – running a multi-store setup would cater for each of the different international markets that are sold to.

It became apparent that in addition to the customer-facing commerce system, the client would need an ERP to manage the overall business processes involved when establishing as an online retailer. After project scoping, the DEAR system was selected.

Deliverables

Digital Strategy
Shopify Plus Website Development
ERP Integration
UI & Creative Design
Custom Development - API Integrations
Third Party Supplier Systems Integration
Website Management & Maintenance
Copywriting
Photography

Orla Kiely Shopify Website Design by Farrows

Shopify Store Development

Farrows undertook a period of Discovery, researching the Orla Kiely customer base, looking at key category competitors and best in class ecommerce stores. Findings from this informed the website structure plan, information architecture and user journeys.

Carrying through this rationale, UI Wireframes were developed for the global website elements and the individual components, giving a clear framework for the Farrows creative team to use to produce that all-important aesthetic.

The Shopify Theme was developed in-house by the Farrows team and includes custom features such as a ‘Swatch Selector’, Product Reviews, Lookbooks and advanced product Filtering.

ERP and SYSTEMS ARCHITECTURE

To define the Orla Kiely online infrastructure the Farrows digital team mapped the system architecture and the functionality that would be required. The system centres around the DEAR ERP, with Apps sending data to and from the Shopify store, finance applications and warehouse systems.

Custom-built API endpoints integrate the Orla Kiely Shopify and ERP system with Third party suppliers and retailers. This drop-ship model handles the processing, shipping and dispatch of orders from multiple sources, and also sends shipping information back to the user so they can track their deliveries.

Results

An easy-to-shop, easy-to-manage online system that has revolutionised the Orla Kiely business. The small team is now able to effectively facilitate the huge numbers of orders which are now being received.

It has a genuine lovely appeal and strength. Well done both to both your team and creatives. Thank you everyone who has worked so hard to make this happen.

Dermott Rowan | Director and Founder

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