Tricker's

Driving Growth and Efficiency: A Magento to Shopify Plus Success Story

The brief

Farrows were honoured to be chosen as Tricker’s partners for their website transformation journey. With a deep-rooted relationship and extensive knowledge of the global market for English-made shoes, we were well-equipped to lead Tricker’s on this Magento to Shopify Plus migration project.

Tricker’s posed several challenges that required a swift and efficient solution:

A tight deadline of just 3 months to launch the website before their summer sale.
Coordinating the project with contract renewal dates related to their previous website.
The need to reduce costs significantly, including hosting, security, maintenance, and modules.
Enhancing the overall customer experience to boost sales.

Deliverables

eCommerce (Shopify)

Our Solution

Shopify Plus Migration: Leveraging our previous experience migrating between the two platforms, we seamlessly moved Tricker’s from Magento 2 to Shopify Plus. This transition promised substantial monthly cost savings (50-70%) and enhanced profitability.

Streamlined Customer Experience: We harnessed Shopify’s headless system to create a lightning-fast, user-friendly website, purpose-built for driving sales. The intuitive CMS and elimination of server maintenance further streamlined operations.

Feature Enhancements: We entirely reimagined Tricker’s existing site, introducing new features, simplifying others, and maintaining the vital Sage integration for sale reconciliation.

Global Expansion: Utilising Shopify Markets, we enabled multiple currency options and shipping methods, accommodating the complexities of international shipping, customs, and taxes.

Factory Shop Overhaul: We transformed the Outlet store into an easily navigable setup within the same Shopify framework.

The Results

The outcome of our collaboration is a sleek, user-friendly Shopify Plus website which is befitting of the prestige of the Tricker’s brand. Perfectly balancing content and commerce, the website is set up to educate users on Tricker’s meticulous manufacturing processes and quality standards, all the while offering a seamless path to purchase.

This migration not only met Tricker’s tight deadlines but also significantly reduced monthly costs, resulting in increased sales, reduced administrative overhead, and an improved system overall. With a website designed to sell products efficiently, Tricker’s is primed for success in the competitive marketplace.

In the three months post go-live, the new Tricker’s website delivered positive impact across key metrics of sessions, revenue, transactions and conversion rate, when compared to the same period the year prior.

We’re thrilled to have been a part of Tricker’s journey, and look forward to continuing to support them in their ongoing digital transformation.

Visit the Website

The Stats - YoY Pre vs Post Go-live

+ 27.54 %
Sessions
+ 17.38 %
Revenue
+ 10 %
Ecommerce Conversion Rate
+ 48.51 %
Transactions
+ 24.88 %
Revenue Inside UK
+ 13.29 %
Revenue Outside UK

Farrows have been an excellent partner for us over several years now, and the new Shopify website is just the latest successful project we’ve delivered together. The early results have been fantastic and we look forward to seeing global sales continue to grow.

Martin Mason | Managing Director | R.E. Tricker Ltd

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