Crisp is one of the World’s largest maltsters and continues to be a business on the rise. Established in 1870, the company has a rich heritage.
Great products and services, big capital investments, recent European acquisitions, new technology and a new leadership team mean that this is the most exciting chapter in the company’s long history. Now very well-geared for growth, the Crisp brand and its marketing needed to catch up with these developments.
This, combined with changing market dynamics, particularly in the brewing industry, provides a significant opportunity for Crisp:
- The largest number of customers are present in craft brewing
- The craft segment is the fastest growing and offers strong margin potential
It is against this background that the corporate, company and product branding was reviewed; to present a more cohesive and consistent image, which better reflects the new organisation and its ambition.