Hull Cartridge are a heritage brand who have been synonymous with excellence in shotgun ammunition since 1947. Ready to launch the next chapter in the long history of their business, they partnered with us to launch a new brand website.
Our challenge was not merely to help sell more ammunition, but to authentically represent the essence of the Hull Cartridge experience—a tradition of excellence that has resonated with shooting enthusiasts for over 75 years.
The crux of the challenge lay in delving into the psyche of the brand’s audience, understanding the nuanced decisions that guide their choices. Beyond the technicalities of ammunition, we aimed to capture the spirit and preferences of a community deeply connected to the art of shooting. This would require an appreciation of not just what they buy, but why they buy; exploring the values, traditions, and aspirations that shape their purchasing decisions.
- Brochure Website
- eCommerce Channel