Shopify 2.0 themes were launched all the way back in July 2021, but we’re still seeing many merchants come to us feeling unsure about the benefits of upgrading. Spoiler alert, there are many of them, primarily centred around flexibility in tailoring the customer journey to reflect your brand. So let’s get into it…
Greater flexibility of content
Up until the launch of Shopify OS 2.0, merchants were fairly limited in how they could use content as a tool for representing their brand on Shopify, with the use of sections being limited to only the home page. That didn’t mean it was impossible – custom development and some third-party apps would allow for use of blocks on content pages – but it certainly wasn’t as easy as it could’ve been.
That all changes with OS 2.0. Now as standard, merchants can add sections to all pages, including product pages, allowing you to tailor your end to end purchase experience to fully represent your brand.
Say you want to add a promotion banner that you have on your homepage to the bottom of a product page. A Shopify OS 2.0 theme editor will simply allow you to drag in the block just as you did on the homepage. Flexibility is key here, and the possibilities of how this feature can be used to benefit your store and customer experience are endless.
Closer Integration of apps with themes
Another of the useful features released with OS 2.0 is the ability to directly pull in app blocks and snippets into your theme. Now for example, you can simply pull in a subscription or reviews snippet just as you would a rich content block. This is done directly from the theme customiser, all without having to touch the code.