If your brand’s target audience thrives on creativity, aesthetics, and seamless shopping experiences, Pinterest could be your secret weapon for 2024. Known for its inspiration-filled platform, Pinterest has spent the past two years transforming itself into a must-have tool for brands looking to engage with their audience, drive sales, and boost brand awareness.

Pinterest has evolved from a simple hub for saving inspirational pins to positioning itself as a leader in social media, particularly with Millennials and Gen Z and how they use the platform. 

With Pinterest now working on its connection to younger audiences and giving brands powerful tools to connect with their users and increase their brand visibility, let’s dive into what Pinterest Presents 2024 brought to the table.

The Pinners of Pinterest

First, let’s start with some jaw-dropping stats that Pinterest mentioned in the event about their audience.

The platform now boasts 552 million+ global monthly active users. Yes, you read that right, over half a million people are regularly using Pinterest to fuel their dreams, plan purchases, and explore their ideal lifestyle.

40% of those users are Gen Z, making it an essential platform for brands targeting younger audiences—particularly in fashion and lifestyle industries. What’s more, Pinterest is now more shoppable than ever before, with outbound clicks to advertisers doubling year-over-year. That’s a huge leap for brands looking to turn inspiration into action.

Exciting New Features in 2024

So, what standout features is Pinterest offering to help brands maximise their potential on the platform? Let’s dive in and explore.

Promotions that Pop

Pinterest has introduced new ways to highlight deals, making it easy to showcase offers. With Personalised Promotions, brands can even target users who have previously engaged with their content. Think of it as a personalised shopping assistant, helping users find the best deals on the products they love.

Sales are also getting a visual boost with Sales Indicators, which automatically flag when a product’s price drops. This is a simple yet effective way to nudge customers towards making a purchase, creating a sense of urgency that’s essential for driving conversions.

Pinterest’s New Shopping-Focused Home

Another exciting development is Pinterest’s Showcasing Deals feature, where deals on products are front and centre on the platform’s homepage. This new home feature makes it easier than ever for users to discover promotions and shop directly from Pinterest. For brands, this means getting your promotions in front of eager shoppers right as they log in.

Gift Guides: The Perfect Holiday Strategy

With the holiday season fast approaching, Pinterest’s Gift Guides offer a unique way to highlight products in a curated, thoughtful manner. Pinterest will recommend products that align with users’ interests, but here’s the best part—you can sponsor or feature your products within these guides. Even if your brand doesn’t naturally fit into the Pinterest ecosystem, these guides offer a way to gain exposure, particularly during high-traffic times like Christmas. Whether it’s a functional gift or a trending item, these guides provide an excellent opportunity to build brand awareness.

Pinterest Performance+: AI Meets Automation

If you’re a fan of automation (who isn’t?), you’ll love the Pinterest Performance+ feature. This AI-powered tool helps brands set up campaigns in half the time, optimising everything from targeting to budgeting and bidding. It’s all about working smarter, not harder. You can now mix and match features to create campaigns that align perfectly with your goals.

AI is also being used to enhance ads—simply upload an image, and Pinterest’s AI can turn it into a beautiful, eye-catching ad. For brands that don’t have an in-house design team, this is a game-changer.

Oh, and did we mention A/B Testing? Pinterest now makes it easier than ever to compare strategies, test creative options, and refine your campaigns for maximum effectiveness. Add to that the new CAPI Connect integration, and you’ve got a streamlined system that helps you track conversions and adjust your campaigns in real-time.

Final Thoughts

Pinterest has come a long way from simple mood boards. With a focus on making advertising easier, shopping more accessible, and campaigns more personalised, it’s clear that Pinterest is evolving to meet the needs of both users and brands. Whether you’re a fashion label looking to capture Gen Z’s attention or a lifestyle brand aiming to inspire through stunning visuals, Pinterest’s new features offer endless possibilities to engage and convert.

In short, if you’re not already leveraging Pinterest as part of your marketing strategy, 2024 is the year to dive in. The platform’s continued focus on well-being, aesthetics, and shoppable content means it’s the perfect place for brands that want to inspire and convert, all in one beautifully designed space.

If you’re ready to experiment with these features and see how Pinterest can work for your brand, give us a call. Happy Pinning!